Content & Scriptwriter (Video, Ads & SEO)

Hiring: Content & Scriptwriter (Video, Ads & SEO)


Location:
Gurugram


Type:
Full-time


Experience:
1+ year (internships included)


Start Date:
Immediate


Compensation:
₹3 – ₹3.5 LPA

Role Overview

We're looking for a creative writer who can:

  • Write
    hooky short-form video scripts
    for Instagram Reels and YouTube Shorts
  • Create
    SEO-optimised blogs
    for our website
  • Craft
    ad copy and in-app communication
    (push notifications, CTAs, microcopy)
  • Support other writing needs across the brand when required

Time split:

  • 70%
    – Short-form video scripts (Instagram Reels primarily)
  • 20%
    – Website blogs (finance & investing)
  • 10%
    – Ad copy and in-app copy

You understand
social media content
and how to grab attention in the
first few seconds.
You can make
finance and investing feel conversational
, not like a textbook. You write with
clarity, curiosity, and intent -
not fluff

Experience is not a dealbreaker.

Strong writing samples matter more than years on your resume. Freshers are welcome.

If your words can make people
stop, read, and act -
we want to see your work.

About FRAX:

FRAX is the smartest way to build real wealth - an investment app that brings together the confidence of real estate and the intelligence of fintech. We've built India's first real estate investment platform that lets you own premium, RERA-approved properties starting from just ₹20,000. Invest in as little as 1 sq. ft. and build a diversified real estate portfolio with complete transparency and security. Our platform is SEBI and RERA compliant, making fractional ownership accessible to young India. We need a creative writer to help us tell our story.

What You'll Be Writing:

1
. Video Scripts:

  • Short-form content scripts for Reels and YouTube Shorts that hook viewers in the first 3 seconds
  • Long-form YouTube video scripts that educate while keeping viewers engaged
  • Scripts that balance entertainment, education, and persuasion

2. Ad Copy:

  • Video ad scripts that drive conversions
  • Image ad copy for Meta, Google, and other platforms
  • Performance-driven copy that speaks to Gen Z and Millennials

3. SEO-optimised blogs:

  • Blog posts that break down complex real estate and finance concepts into digestible reads
  • Long-form content that establishes thought leadership
  • SEO-optimised articles that rank and resonate

4. App Copy:

  • In-app copy and microcopy (onboarding flows, CTAs, error messages, tooltips)
  • Push notifications that drive engagement

Who we're looking for:

  • You genuinely love writing - it's your first love
  • 1+ years of experience (internships included)
  • Can research complex topics and break them down into simple scripts and blogs
  • Deep understanding of online platforms - you know what works on Instagram vs. LinkedIn vs. YouTube vs. website blogs
  • A creative thinker with a good understanding of social media trends and digital storytelling
  • Strong copywriting ability: ad copies, hooks, scripts (short-form and long-form video), blogs, in-app content, captions

Work Details:

Work from Office, Gurgaon

5 days a week (Monday to Friday)

How to Apply:

Send your resume and portfolio/writing samples to  with the subject line
Job Application - Creative Writer

PLEASE NOTE: Portfolio/writing samples are a must for applying to this role. So make sure to add a link to it in your resume itself.

If shortlisted, we'll ask you to complete a small assignment to demonstrate your skill.

Note: We'll only be reaching out to applicants whose portfolios match our requirements.

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