Education Lead - UKI

Join the team redefining how the world experiences design.

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Where and how you can work

The buzzing Canva London campus features several buildings around beautiful leafy Hoxton Square in Shoreditch. While our global headquarters is in Sydney, Australia, London is our HQ for Europe, with all kinds of teams based here, plus event spaces to gather our team and communities. You’ll experience a warm welcome from our Vibe team at front of house, amazing home cooked food from our Head Chef and a variety of workspaces to hang out with your team mates or get solo work done. That said, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals and so you have choice in where and how you work.

 

About the Group/Team

Canva’s International supergroup is a diverse, distributed team of marketers, strategists, and growth leaders focused on expanding Canva's presence in key global markets. Our team partners with functions across Marketing, Growth, Product, Sales, Partnerships, Content, Finance, and Strategy to drive sustainable user and revenue growth in international markets.

 

About the Role/Specialty

As the Education Lead for the UK & Ireland, you’ll drive market awareness and adoption of Canva across the full education lifecycle - from primary through to higher education.

The role focuses on pre-sales education marketing, engagement, onboarding, partnerships, content, and community, with the goal of growing Canva’s education user base among students, teachers, and educators.

This role requires a single threaded leader with deep familiarity and strong relationships across UK&I’s education ecosystem, capable of shaping strategy, influencing stakeholders, and executing at pace. You will operate as the driving force for Education growth in the UK&I, working closely with the Country Manager and the regional and local B2B Education Sales leadership team to turn education into a sustained, compounding acquisition engine.

This role does not carry direct sales usage or revenue targets. Where institutional or commercial opportunities arise in Education, you’ll partner closely with Canva’s B2B Education Sales teams who are accountable for driving the institutional adoption and usage of Canva.

What you’ll do

  • Education adoption strategy. Own the UK&I’s education national user adoption strategy, focused on growing Canva usage among individual students, teachers, and educators as consumers. Partner closely with the UK Country Manager to set priorities and execute locally.

  • Day-to-day country execution. Act as the lead for Education, coordinating across local marketing, content, community, product, and localisation partners to drive awareness and onboarding of individual students and teachers.

  • Onboarding & activation of individual teachers and educators. Design and run education-focused onboarding initiatives, programs, and campaigns that help individual educators and students get started with Canva and embed it into everyday workflows.

  • Local insight & feedback loop. Build a deep understanding of the UK&Is education landscape. Translate individual educator and student needs into clear feedback for product, content, and localisation teams.

  • Education partnerships (non-commercial). Build and maintain partnerships with schools, education networks, NGOs, and educator communities to support adoption, training, and engagement. This role does not carry direct sales targets.

  • Thought Leadership & brand Advocacy: Position Canva as a leading voice in the UK&I education sector by building strategic relationships with educators, Trust leaders, and KOL. Represent Canva at major education events and drive thought leadership initiatives that showcase impactful use cases and strengthen brand advocacy across the ecosystem.

  • Education Sales B2B collaboration. Partner with Canva’s B2B Education and Sales teams when institutional or commercial opportunities arise, driving handoffs, pilots, and activations while remaining focused on pre-sales education marketing engagement for individual and institutional usage of Canva.

  • Measurement & learning. Track adoption signals from individual engagement through to institutional metrics (Trust/MAT penetration, schools activated, executive sponsorship). Use these insights to improve programs and prioritise high-impact accounts for scalable growth.

 

What we're looking for

  • Strong local education intuition. You bring hands-on experience working with educators, students, or education organisations. You understand how education systems work locally and how to drive awareness across the market.

  • Experience growing an education or user-led market. You have 10+ years of experience and have grown a market, segment, or program — ideally in education, SaaS, consumer tech, or a mission-driven organisation. This could include experience as a country/segment lead, education partnerships or growth lead, or as part of a high-growth startup or scale-up environment. Experience in the education segment is a bonus, but not critical if you’re willing to learn.

  • A developing people leader and strong collaborator.

    You can inspire and influence others, even without formal authority. You bring high emotional intelligence, empathy, and a collaborative working style, and are motivated by helping teammates, partners, and educators succeed. Experience mentoring or leading small teams or partners is a plus.

  • A clear and confident communicator. You are fluent in spoken and written English and able to communicate effectively with educators, partners, and internal stakeholders.

  • Analytical and outcome-oriented. You’re deeply focused on education growth metrics — such as teacher adoption, classroom usage, school penetration, and engagement — and enjoy turning data into clear insights and action.

  • Product-minded with a learner-first lens. You care deeply about improving the experience of teachers and students. You’re able to translate individual educator insights into clear product, content, and onboarding feedback, and have experience contributing to the localisation or adoption of a global product in a local market.

  • Values aligned. Genuinely excited by Canva’s mission and deeply aligned with our values, and with exceptional references to prove it.

 

What's in it for you?

Achieving our crazy big goals motivates us to work hard—but you'll experience lots of moments of magic, connection, and fun woven throughout life at Canva, too. We also offer a range of benefits to support your success inside and outside work:

• Equity packages – we want our success to be yours too

• Inclusive parental leave policy that supports all parents & carers

• Annual Vibe & Thrive allowance to support wellbeing, social connection, office setup & more

• Flexible leave options that let you recharge or take time to give back

Check out lifeatcanva.com for more info.

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