(Remote – U.S., Central or South America – Full-Time)

Own Paid Ads Execution Across Client Accounts — and Help Drive Our Own Growth

Websiteness is looking for a senior-level Paid Ads Manager / Media Buyer to primarily take full ownership of paid advertising across our client portfolio — and, as capacity allows, help run ads for Websiteness internally to drive client acquisition.

This role is for a true operator, not a specialist who only touches one piece of the puzzle. You’ll be fully responsible for strategy, copy, creatives, setup, optimization, and performance across multiple ad platforms. If you can run ads end-to-end, think in funnels and offers, and take full ownership of results - this role is for you.

Client Paid Ads Delivery

Own paid advertising performance across client accounts, including:

• Google Ads
• Meta Ads
• Google Local Services Ads
• Build and manage campaigns from strategy → launch → optimization
• Write conversion-focused ad copy, headlines, hooks, and CTAs
• Develop or direct ad creatives (static, video concepts, angles)
• Perform keyword research, audience research, and competitor analysis
• Manage budgets, pacing, bids, and scaling decisions
• Continuously test and optimize:
  • Offers
  • Creatives
  • Copy
  • Targeting
• Monitor performance daily and proactively address issues
• QA tracking, conversions, pixels, and attribution
• Provide clear performance summaries and insights to the internal team
• Work closely with Project Managers to align ads with broader client strategy

Internal Growth (As Capacity Allows)

- Help plan, launch, and optimize paid ads for Websiteness to drive:

• Client acquisition
• Funnel testing
• Apply direct-response and funnel thinking to improve conversion rates

You are not expected to be perfect at everything on day one - but you are expected to own outcomes and continuously improve performance.

❗ This is not an entry-level role.

You must be able to run paid ads independently and confidently.

Required

• 2–4+ years experience managing paid ads for multiple client accounts simultaneously
• 2–4+ years of hands‑on experience with:
  • Google Ads (Search-focused experience required)
  • Meta Ads
  • Google Local Services Ads (GLSA)
• Proven experience auditing, fixing, and improving underperforming accounts
• Comfortable managing budgets, pacing spend, and making scaling decisions
• Strong understanding of:
  • Conversion tracking & attribution (platform vs GA vs CRM discrepancies)
  • Pixels, tags, and event setup
  • Funnels, landing pages, and lead flows
  • Offers, hooks, and messaging
• Ability to identify whether performance issues are caused by:
  • Targeting
  • Creative
  • Offer
  • Landing page
  • Follow-up
• Comfortable writing your own ad copy and directing creative angles
• Ability to explain performance clearly to non-technical team members
• Strong written and spoken English
• Ability to work autonomously and communicate clearly in a remote environment

Strong Plus (Not Required, But High Value)

• Experience managing local or home-service advertising (concrete, contractors, trades, medical, etc.)
• Experience diagnosing and fixing:
  • High CPL
  • Low lead quality
• Experience with GoHighLevel, ClickUp, and Slack
• Familiarity with Russell Brunson–style funnel thinking, including:
  • Offers
  • Hooks
  • Follow-up sequences

You should be comfortable taking over an existing ad account, identifying what’s broken within the first week, and confidently outlining what needs to change.

Compensation Structure (Important)

We offer two potential compensation structures, and will determine the best fit on a per-candidate basis based on experience, performance history, and preferred working style.

• A straightforward salary-based compensation structure
  • Best suited for candidates who prefer stable, predictable income
  • Compensation level will be aligned with experience and demonstrated capability
• Option 2: Capacity-Based / Per-Account Compensation
  • Compensation tied directly to the number and type of ad accounts managed (e.g., Google Ads, Meta Ads, GLSA)
  • Includes a clearly defined minimum and maximum monthly compensation cap
  • Opportunity for increases as:
    • Performance improves
    • Scope of responsibility expands (including internal campaigns)
  • This structure allows:
    • Predictable costs for the company
    • Clear earning upside for high performers
    • Alignment between results, responsibility, and compensation

Final compensation structure and details will be discussed with qualified candidates during the interview process.

Our team runs on EOS (Entrepreneurial Operating System), and we take ownership and execution seriously. We’re looking for someone who leads through clarity, consistency, and follow-through.

We measure performance by both results and values alignment.

To confirm you’ve carefully read this entire job post, please include the word “North Star” somewhere in your application or video response.

We hire and evaluate team members based on their ability to execute at a high level and live out our mission and core values:

• Extreme Ownership – you take full responsibility for outcomes, without excuses
• Relentless Pursuit of Excellence – good enough is never good enough; you push for better
• Growth Mindset – you actively seek feedback, learn fast, and improve continuously
• Bias for Action – you move work forward with urgency and intention
• Detail-Oriented – nothing important slips through the cracks
• Process-Driven – systems over chaos, clarity over confusion
• Energetic Positivity – you bring steady, positive energy even under pressure
• Humbly Confident – confident in your abilities, open to learning, and quick to adjust
• Value-Driven Impact – you care deeply about delivering real value to clients and teammates

We value autonomy, trust, and accountability. If something is off-track, we expect you to catch it early, communicate clearly, and solve it.

Details

• Position: Full-Time
• Location: Remote - U.S., Central, or South America
• Hours: ~40/week with overlap during U.S. business hours
• Client Load: Multiple accounts (initial load discussed during interview)
• Incentives: Performance-based increases over time
• Benefits: Remote flexibility, autonomy, long-term opportunity in a growing company, and an incredible team culture.

How to Apply

We care about results, judgment, and follow-through - and we also review resumes as a record of how you’ve operated, progressed, and taken ownership.

To apply, please complete the application using the link below. Only application submitted through this link will be considered.

You’ll complete a short application and record a brief video so we can understand how you think, communicate, and approach ownership. As part of our hiring process, we conduct reference checks for finalists to understand how candidates have shown up in past roles.

About Websiteness

Websiteness is a digital marketing and web fulfillment company focused on helping local businesses grow through SEO, websites, automation, and scalable systems. We specialize in building repeatable, efficient delivery processes that allow our clients to win long‑term not just launch and disappear. Our team operates remotely, moves fast, and values ownership over hierarchy. If you want a role where your organization, leadership, and execution skills directly impact growth, delivery quality, and team success, Websiteness is the place to do it.

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