Product Launch Manager, Channel Experience and Launch Management
DESCRIPTION
We are seeking an experienced Product Manager to join the Product Launch Management (PLM) team to focus on building the product launch roadmap and launch strategy for products globally leveraging AI tools for speed and scale. In this role you will lead the go-to-market (GTM) efforts, with principal responsibility for launch strategy and execution. The ideal candidate will be metrics-driven with strong ownership. He/she/they should also be comfortable with the technical aspects of product development and understand priorities for next-generation and new-to-world devices to our customers. You will leverage AI-powered analytics and automation tools to optimize launch strategies and streamline go-to-market processes, driving operational efficiencies across the product lifecycle. Your expertise in implementing AI-driven solutions will help transform traditional launch methodologies into data-intelligent approaches that enhance decision-making and market responsiveness. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively to drive focus and excellence. This person will work closely with cross-functional teams such as Product Management, Finance, Sales, Brand and Product Marketing, Retail, Online Experience, Legal, PR, Customer Service, and Demand and Supply Planning. He/she/they will guide all teams to make key business decisions and execute launches of products that delight our customers.
Key job responsibilities
A day in the life
As a Product Launch Manager, you will be managing multiple new product launches at various stages. We work cross-functionally but closest with Product Management, Marketing, Category, and Demand and Supply Planning teams. A significant part of your role will involve developing and implementing AI solutions to enhance our launch processes and capabilities. In the morning, you may host a launch readiness call or have meetings with EU/MEA teams, leveraging AI-powered analytics to drive data-informed discussions. You may then have a financial assessment and strategy review meeting with Finance and Category teams for a product you are managing, utilizing machine learning models for predictive analysis and forecasting.
In the afternoon, you may finalize GTM documentation and prepare for leadership review before you review a product detail page with Creative and Online Experience teams, while also overseeing the development of AI tools that automate routine tasks and enhance decision-making processes. You'll work closely with BI and AI engineering teams to build and refine automated solutions that scale our launch capabilities. Toward the end of the day, you may follow up with action items with stakeholder teams to ensure we are on track to hit the next milestone and prepare for your GTM weekly call the next day, or hop on a call with APAC (JP, ANZ) teams to discuss product assortment strategy, supported by AI-driven market insights and recommendations. Note these are just examples of various
Key job responsibilities
- Drive GTM strategy for new products, including but not limited to target release dates, global assortment strategy, and drive a cohesive global launch
- Build overall launch work-back-schedule, align with stakeholder teams, and track tasks and milestones to ensure a successful, on-time product launch.
- Develop AI tools and frameworks that enhance launch analytics, forecasting, and decision-making capabilities.
- Work with Product Managers, Product Marketing, and Category to drive customer need, relevant features, and launch timing for new hardware and software/features/app
- Partner cross-functionally to drive innovative marketing programs and merchandising opportunities that are impactful to the business
- Develop and present cohesive project view to leadership with business and launch strategy
- Be a voice of the customer by sharing their needs and product feedback, uncovering insights that lead to improved customer experience, product, and marketing
- Leverage machine learning algorithms to optimize launch timing, workflow management and resource allocation for maximum efficiency and impact
- Lead and drive launch efforts through owning cross-functional meetings, documentation, coordination and actual launch/shiproom, including the final product detail page review and sign-off
- Design and implement AI-powered solutions to automate repetitive launch tasks and streamline workflow processes across global teams
- Build and maintain AI-driven dashboards and monitoring systems to track launch metrics and provide real-time insights
A day in the life
As a Product Launch Manager, you will be managing multiple new product launches at various stages. We work cross-functionally but closest with Product Management, Marketing, Category, and Demand and Supply Planning teams. A significant part of your role will involve developing and implementing AI solutions to enhance our launch processes and capabilities. In the morning, you may host a launch readiness call or have meetings with EU/MEA teams, leveraging AI-powered analytics to drive data-informed discussions. You may then have a financial assessment and strategy review meeting with Finance and Category teams for a product you are managing, utilizing machine learning models for predictive analysis and forecasting.
In the afternoon, you may finalize GTM documentation and prepare for leadership review before you review a product detail page with Creative and Online Experience teams, while also overseeing the development of AI tools that automate routine tasks and enhance decision-making processes. You'll work closely with BI and AI engineering teams to build and refine automated solutions that scale our launch capabilities. Toward the end of the day, you may follow up with action items with stakeholder teams to ensure we are on track to hit the next milestone and prepare for your GTM weekly call the next day, or hop on a call with APAC (JP, ANZ) teams to discuss product assortment strategy, supported by AI-driven market insights and recommendations. Note these are just examples of various
BASIC QUALIFICATIONS
- 3+ years of product management experience
- Experience managing technical products or online services
- Experience in product, program, or project management in leading cross-functional teams in delivery of major new products or services
PREFERRED QUALIFICATIONS
- Knowledge of SQL and VBA at an advanced level
- Experience building and analyzing cost/benefit scenarios and business cases and communicating results throughout the organization
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
USA, CA, Hawthorne - 116,300.00 - 160,000.00 USD annually
