[Remote] Assistant Brand Manager, Calendar & Pipeline Planning

Note: The job is a remote job and is open to candidates in USA. Denny's is a well-known restaurant chain seeking an Assistant Brand Manager to support their annual marketing calendar and innovation pipeline. This role involves project management, performance tracking, and collaboration with cross-functional teams to execute marketing initiatives effectively.


Responsibilities

  • Support the Brand Manager in maintaining the national marketing calendar, tracking all key milestones and deliverables for LTOs, new product introductions, and brand campaigns
  • Help coordinate go-to-market timelines across internal teams, ensuring creative assets, operations tools, and field communications are delivered on schedule
  • Assist in documenting and updating the innovation pipeline, including tracking product concepts through testing, approval, and commercialization stages
  • Partner with teams across Brand Marketing, Culinary, Creative, Operations, and Field Marketing to ensure alignment on launch readiness and executional details
  • Support the collection, organization, and distribution of campaign briefs, creative assets, and promotional toolkits
  • Communicate updates to stakeholders through weekly status reports, meeting recaps, and shared dashboards
  • Assist in tracking performance metrics for promotions and LTOs (traffic, sales mix, ROI), summarizing key learnings for the team
  • Conduct light competitive analysis and market research to inform future calendar and pipeline recommendations
  • Support post-promotion reviews and help compile learnings into easy-to-digest summaries for leadership and franchisees
  • Help prepare presentation materials for cross-functional and franchisee meetings
  • Maintain organized documentation for calendar plans, meeting notes, and campaign updates
  • Contribute ideas to improve process efficiency, collaboration, and visibility across teams

Skills

  • Bachelor's degree in Marketing, Business Administration, or related field
  • 1–3 years of marketing, brand, or project management experience - restaurant, retail, or CPG experience preferred
  • Strong organizational and time-management skills; able to handle multiple projects simultaneously
  • Excellent written and verbal communication skills with a keen attention to detail
  • Comfortable working cross-functionally and collaborating in a hybrid team environment
  • Analytical mindset with proficiency in Excel, PowerPoint, and familiarity with dashboards or project management tools (Asana, Smartsheet, etc.)
  • Restaurant, retail, or CPG experience preferred

Company Overview

  • America's Diner serves great food in over 1600 locations. We are open, all right. We are open every hour of every day and you are welcome It was founded in 1953, and is headquartered in Spartanburg, South Carolina, USA, with a workforce of 10001+ employees. Its website is http://www.dennys.com.

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