[Remote] Director of Product - Growth, Acquisition & Activation

Note: The job is a remote job and is open to candidates in USA. Coinbase is a company dedicated to increasing economic freedom through crypto and blockchain technology. They are seeking a seasoned product leader to own the Acquisition & Activation pillar, responsible for shaping strategy and driving results across all acquisition channels while ensuring user activation and retention.


Responsibilities

  • Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms
  • Set a clear strategy for the Acquisition & Activation pillar and deliver consistent, material impact against company-level goals
  • Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention)
  • Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing
  • Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins
  • Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage

Skills

  • A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact
  • Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets
  • Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back
  • Clear vision and demonstrated experience for what 'great looks like' when tackling large-scale growth challenges
  • 10+ years of product management experience with demonstrable career progression
  • Deep focus in acquisition, activation, or related growth specialties
  • Excitement about leading this area for a mission-driven crypto company
  • Passionate, excitement about crypto, defi, & web3

Benefits

  • Bonus eligibility
  • Equity eligibility
  • Benefits (including medical, dental, vision and 401(k))

Company Overview

  • Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.coinbase.com.

    • Company H1B Sponsorship

  • Coinbase has a track record of offering H1B sponsorships, with 181 in 2025, 92 in 2024, 96 in 2023, 284 in 2022, 183 in 2021, 66 in 2020. Please note that this does not guarantee sponsorship for this specific role.

    • Back to blog

    Common Interview Questions And Answers

    1. HOW DO YOU PLAN YOUR DAY?

    This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

    2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

    When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

    3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

    Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

    4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

    With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

    5. HOW DO YOU PROCESS INFORMATION?

    Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

    6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

    Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

    7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

    Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

    8. HOW TO PRIORITIZE WORK?

    The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

    9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

    Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

    10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

    This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...