<p><strong>Job ID: </strong>318184</p> <strong>Department</strong><p>VP COMMUNICATIONS & MARKETING (UA-VPCM-IUINA)</p> <strong>Job Summary</strong><p>The office of the Vice President of Communications and Marketing is seeking a social media strategist with demonstrated skills and experience in social media content design and strategy to elevate institutional messaging through creative content development and management of complex digital strategies. A person in this role should be skilled in the creation of consistently branded content that encourages sharing, engagement, and promotion of highly valuable programs and initiatives. This specialist should be interested in not just producing dynamic content but also assessing and optimizing its value and return on investment. This is an opportunity to work in a fast-paced environment, where responsiveness is highly valued, for a global brand that serves a standard of best practice for social communications implementation across higher education.</p> <p><u>Department Specific Responsibilities</u></p> <ul><li>Designs and creates social media content daily for numerous social platforms (including Instagram, Instagram Reels, TikTok, X, Facebook, Threads, LinkedIn and YouTube) </li><li>Authors grammatically correct, well-worded, and engaging posts for official university social media platforms. </li><li>Uses creativity and artistic techniques to tell a story or provide information in a visual form. </li><li>Creates and presents original concepts and designs for highly visible multimedia projects and campaigns, including interviews, photography, social, video, animations, and gifs </li><li>Collaborates with other departments inside UCM and with units across the campus. </li><li>Works with tight deadlines and adapt to changes. </li><li>Uses project management skills to prioritize, initiate, and complete projects and tasks. </li><li>Researches industry trends and developments and learning new applications. </li><li>Assesses and reports on impact, value, and accomplishments to support data-based decisions.</li><li>Evaluates new platforms and make recommendations for continuous improvement.</li></ul> <p><u>General Responsibilities</u></p> <ul><li>Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences.</li><li>Creates comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times.</li><li>Evaluates effectiveness of social media on a variety of metrics, such as changes in website traffic, attendance at social media marketed events, and engagement by platform, audience, and type of post.</li><li>Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives.</li><li>Ensures alignment with university mission, strategies, objectives, and brand guidelines across all social media platforms and content.</li><li>May provide organizational training on social media methodology and strategy.</li><li>May provide guidance to Social Media Assistants or lower-level Social Media Specialists.</li></ul> <strong>Qualifications</strong><p><i>Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.</i></p> <p><u>EDUCATION</u></p> <p><strong>Required</strong></p> <p>Bachelor's degree in English, communications, journalism, public relations, or related field</p> <p><u>WORK EXPERIENCE</u></p> <p><strong>Required</strong></p> <ul><li>2 years in relevant field</li></ul> <p><strong>Preferred</strong></p> <ul><li>3 years of combined social media, content creation, digital strategy, and writing experience</li></ul> <p><u>SKILLS</u></p> <p><strong>Required</strong></p> <ul><li>Proficient communication skills</li><li>Maintains a high degree of professionalism</li><li>Demonstrated time management and priority setting skills</li><li>Demonstrates a high commitment to quality</li><li>Possesses flexibility to work in a fast paced, dynamic environment</li><li>Seeks to acquire knowledge in area of specialty</li><li>Highly thorough and dependable</li><li>Demonstrates a high level of accuracy, even under pressure</li></ul> <p><strong>Preferred</strong></p> <ul><li>Passion for using social platforms with innovative content, brand awareness, and reputation management </li><li>Proficiency in Adobe Photoshop, Canva, Premiere Pro, and After Effects; experience with Illustrator and Audition </li><li>Demonstrated experience in photography and videography for digital or social platforms </li><li>Strong understanding of lighting, composition, framing, and sound for video </li><li>Experience creating social-first motion graphics and animations</li><li>Portfolio of work with a wide range of creative projects</li><li>Understanding of animation, storytelling, and character development techniques</li><li>Attention to detail, adaptability, and receptiveness to feedback and direction</li><li>Ability to work independently or with a team to develop animations and solve problems</li><li>Maintains a high level of professionalism</li><li>Ability to be innovative creative with robust experience in vertical video (Instagram Reels and TikTok)</li><li>Ability to be a big-picture thinker interested in adapting popular campaigns and strategies for the higher education environment</li><li>Excellent communicator with a solid understanding of vibrant storytelling (written, verbal, visual, digital)</li><li>Ability to be enthusiastic and uncompromising about ensuring Indiana University is always seen as a primary influencer in social communications both among our peers and in the world</li></ul> <strong>Working Conditions / Demands</strong><p>This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.</p> <p>Occasional evening and weekend work will be necessary.</p> <strong>Benefits Overview</strong><p>For full-time staff employees, Indiana University offers a wide array of benefits including:</p> <ul><li>Comprehensive medical and dental insurance </li><li>Health savings account with generous IU contributions </li><li>Healthcare and dependent care flexible spending accounts </li><li>Basic group life insurance paid by IU </li><li>Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance </li><li>Base retirement plan with generous IU contributions, subject to vesting </li><li>Voluntary supplemental retirement plan options </li><li>Tuition subsidy for employees and family members taking IU courses </li><li>10 paid holidays plus a paid winter break each year </li><li>Generous paid time off plans</li><li>Paid leave for new parents and IU-sponsored volunteer events </li><li>Employee assistance program (EAP)</li></ul> <p>Learn more about our benefits by reviewing the <a href="" target="_blank">IU Benefit Programs Brochure</a>.</p> <strong>Job Classification</strong><p>Career Level: Career</p> <p>FLSA: Exempt</p> <p>Job Function: Marketing & Communications</p> <p>Job Family: Social Media</p> <p><a href="" target="_blank" rel="noopener">Click here to learn more about Indiana University's Job Framework.</a></p> <strong>Equal Employment Opportunity</strong><p>Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. <a href="" target="_blank" rel="noopener">See Indiana University Notice of Non-Discrimination here which includes contact information</a>.</p> <strong>Contact Us</strong><p><a href="" target="_blank">Request Support</a><br>Telephone: 812-856-1234</p>